1. このプロジェクトはロンドンの1区EC2に位置し、金融街と「ゼロ距離」で接しています。
金融街内の土地の97％は商業用地に指定されており、住宅は少ないです。各大銀行の本社が集まっています。例えば、外国為替市場では、世界の外国為替取引の35％と国際債券取引の70％がここで行われています。ロンドンにある世界500強企業の70％がここに進出しています。2. G5大学エリアに隣接しており、留学生に人気があります。
プロジェクトの周辺には以下の大学があります：ロンドン都市大学
ロンドンマリー・クイーン大学（Queen Mary）
ロンドン大学大学院（UCL）
ロンドン国王大学（KCL）
ロンドン政治経済学院（LES）
帝国科学技術大学
イギリスのトップ私立学校であるシティ・オブ・ロンドン女子学校（City of London School for Girls）3. この地域の交通は四方八方に通じており、勤務、生活、買い物、出張、外出などの移動が便利です。
スイス銀行UBSの本社ビルに正面しており、伯爵通り、クラウン広場、サン通り、ウィルソン通りに隣接しています。散歩程度の距離でロンドンの活気あるエリアに到達できます。この地域の交通は便利で、リバプール・ストリート地区には4本の地下鉄路線と複数の鉄道路線、そしてクロスレールが集まっており、ヒースロー空港に直接行くことができます。
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