Damac Tower - Versace Residences

1. Collaboration with the Versace Brand：This project not only stands out in London's apartment market but also reaches an unprecedented level in interior decoration design. The entire interior decoration of the building is fully handled by the world-famous luxury brand Versace. It is not only the only residential project in London that cooperates with a high-end luxury brand but also the first Versace-branded apartment in Europe, with only 360 units available for sale on a limited basis. 2. Luxury Property Facilities：The project's own supporting facilities and services include: an 8,010-square-foot sky garden, the opportunity to enjoy outdoor sunbathing, a luxury swimming pool and jacuzzi, a state-of-the-art gym, hotel-style services (including housekeeping services and “in-room” dining), 24-hour concierge service, valet parking, Class A office space, retail shops, and restaurants, etc. 3. Well-known Architectural Exterior Design Firms：In terms of architectural design, DAMAC Tower has joined hands with the globally renowned architectural design firm Kohn Pedersen Fox (KPF). As a globally well - known architectural design firm, KPF is also known as the "skyscraper harvester". It has designed buildings such as the Shanghai World Financial Center, the Mandarin Oriental Hotel by Hongkong Land, the CITIC Tower (China Zun) in Beijing, the China Resources Building (Spring Bamboo Shoot) in Shenzhen, the Downtown Dubai, and the Abu Dhabi International Airport in the UAE. Their participation has brought unparalleled architectural aesthetics and innovative designs to DAMAC Tower. 4. Location Advantage: Nine Elms in Zone 1 of London：The project is located in Nine Elms and Battersea, a highly popular real - estate investment area in recent years. This area is regarded as an iconic community along the River Thames in London. It is currently the most vibrant area in London and has also been a popular place for home - buying in recent years. Since 2006, the UK government has invested £40 billion in the regional renewal and upgrade of Nine Elms. In just a few years, this area has boomed and become a new symbol of the high - end lifestyle for London's elites. The urban modernization upgrade of this area has created an international urban center that integrates office spaces, embassy areas, parks, leisure and entertainment facilities, commercial, cultural, and art areas. The US Embassy and Apple's headquarters have moved here. 5. A 50-story landmark near the Thames River, perfect for sightseeing on foot：The project is located on the south bank of the Thames River in Zone 1 of London. You can overlook the stunning Thames River view in London and gaze at classic landmark buildings such as Big Ben, the UK Parliament Building, and the London Eye.

1. International students from University College London (UCL), King's College London (KCL), Imperial College London (IC), London School of Economics and Political Science (LSE), etc. 2. Staff from the US Consulate, the Dutch Embassy, and the Battersea Power Station Complex project. 3. With the entry of Apple Inc. from the US, it provides comfortable housing options for 1,400 IT white-collar elites.

The project is located in the highly popular NINE ELMS Nine Elms area in London in recent years. · VNEB (Vauxhall, Nine Elms, and Battersea) is a 195 - hectare riverside area and a large - scale regeneration area in central London. It is expected that Nine Elms will become home to 30,000 new residents and create 25,000 new jobs. · The area will become a new diplomatic district: The US Embassy moved here in 2017, and three or four other embassies are considering relocating. · In the future, a 50 - acre linear park will connect Battersea and Vauxhall and lead directly to the Thames River, providing a large amount of green space for the city. · A short walk from Westminster, a new bridge for pedestrians and cyclists will span the Thames River, connecting the Nine Elms area and Pimlico.